Play 4Kay, formerly known as the WBCA Pink Zone®, is an initiative for a nation of coaches to raise breast cancer awareness and funds for research on the court, across campuses, in communities and beyond. The official charity is the Kay Yow Cancer Fund®, in partnership with the WBCA and The V Foundation.
Coach Yow is an East Carolina alumna, so it was an awesome way to honor a woman who made such an impact not only in Greenville, but in nearby Raleigh and across the women's basketball world.
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